Registered Charity No. 1077757.

1. THE BUSINESS IDEA

 1.1 'MOVE' will be a Charity providing accessible transport for people with disabilities within the London Borough of Islington.

1.2 Why is it needed?

1.2.1 Islington is one of five London Boroughs which does not have a community transport scheme.

1.2.2 It is widely acknowledged by individuals and groups who work with disabled people that accessible transport provision for individuals is inadequate.

1.2.3 Public transport provision is largely inaccessible to individuals with mobility problems.

1.2.4 The quality of public transport services is frequently below acceptable standards.

1.2.5 Existing accessible transport is fragmented, with little joint planning between providers.

1.2.6 There are inadequate systems in place for monitoring or assessing the needs for and quality of transport provision for people with disabilities.

1.3 The primary objective of 'MOVE' is to fill the gap left by the other organisations currently operating in this sector. There is a real need to provided disabled people in Islington with a local transportation service to meet their needs.

1.4 'MOVE' will be run as a Limited Company with charitable status.

2. THE MARKET

 2.1 'MOVE' customers will be disabled people residing in the London Borough of Islington.

2.2 Whilst 'MOVE' does not want to restrict access to its service to any particular group of people with disabilities, it is recognised that a selection criteria is required. Therefore, customers will need to demonstrate their eligibility through completion of an application form. To meet the criteria customers will have to demonstrate that the use of other services such as bus, underground, private transport is not within their ability or means. Examples include, people requiring wheelchairs, learning disabilities, registered blind etc.

2.3 It is anticipated that 'MOVE' will be run in co-operation with the other service providers rather than in competition as we are providing a different type of service that will complement that of other organisations in this sector.

2.4 Due to the charitable nature of 'MOVE' and the other organisations, market price will be dependent on balancing what customers can afford to pay for the transportation and also the financial constraints on 'MOVE' budget.

2.5 Other organisations providing community transport.

 2.6 The strengths and weaknesses of other providers.

3. PEOPLE

 3.1 'MOVE' currently comprises the Executive Committee and the Project Director all of whom currently work on a voluntary basis.

3.2 The Trustees

3.3 Volunteers

(Number of employees is anticipated to grow as the organisation expands its fleet)

4. MARKETING AND ADVERTISING

 4.1 How the other service providers promote themselves.

4.2 Proposed promotional activity for 'MOVE'.

4.4 'MOVE' recognises and respects the confidentiality of any information provided by customers or other organisations and will store and processes it as appropriate.

5. PRICING

 5.1 To be decided

• It is essential not to charge more than the alternatives on offer.
• Costs could be decided annually by/in consultation with users.

6. PREMISES

 6.1 In the short term the 'MOVE' will be registered at 19 Whitby Court, 10 Parkhurst Road, Holloway, London, N7 0SU. This is the home premises of the Project Director. Parking permits would be required for storage of vehicles.

6.2 In the medium and long term donated office accommodation is being requested through a number of large organisations. Consideration also needs to be taken into account for the storage of vehicles.

7. SETTING UP COSTS

 7.1 Costs

 Not included on this Web Site at current time.

8. OVERHEADS (1^st Year Costs)

 8.1 Premises

Not included on this Web Site at current time.

8.2 Vehicles

Not included on this Web Site at current time.

8.3 Other

Not included on this Web Site at current time.

8.4 Total Overheads

 Not included on this Web Site at current time.

9. REVENUE

9.1 Bridge House Trust

9.1.1 The Bridge house Trust is an independent trust whose trustee is the Corporation of London. A key aim of the Trust is to provide grants for funding towards the provision of transport and access to transport for the elderly and disabled people of Greater London.

9.1.2 Grants may be given for running costs and capital costs and run from 1 to 3 years.

9.1.3 An application is being submitted to the Trust covering the following:

The set up costs as outlined in section 7 of this document, including vehicles and premises;

• The 3 year running costs based on the first year overheads as outlined in this document.
• The position of a fundraiser as indicated in section 7 of this document